Mixed-Mode Surveys

April 20, 2012 by Andrea Spillmann

What is a mixed-mode survey? It’s a questionnaire that can be filled out in a variety of ways. For example, did you know that the popular online service SurveyMonkey also lets you use  paper? It's the perfect way to reach people who don’t have easy computer access or aren’t comfortable using the Internet. SurveyMonkey's Print to PDF feature lets you download your online survey as a professionally-formatted PDF that can easily be printed and filled in by hand.

Once you have stacks and stacks of filled-in paper forms, though, what happens? You probably don’t want to enter them all by hand. Wouldn’t it be great to be able to scan or photograph the filled-in forms, upload them, and have all the data entered automatically?  This is where Captricity comes in.

Let’s say Sara runs a neighborhood cafe and wants to know how her clients like the coffee. About half of her customers have their laptops constantly in tow; completing an online survey telling her how much they love the soy chai latte is a no-brainer. But then, she has a large and loyal clientele from the retirement community around the corner. They would happily sit for a few extra minutes to write about how delicious her new drip coffee is, but they wouldn't go near an online survey. Sara uses SurveyMonkey to create an online survey and print out a paper version. At the end of the week, she drops the filled-in paper surveys into a scanner, uploads the results to Captricity, and gets a spreadsheet of her results.

We’re excited to be working with SurveyMonkey to make this even more tightly-integrated experience. Does this sound like something you’d like to use? Check out SurveyMonkey’s Printable PDFs.


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