CIO Quick Takes: How to Make Big Data Count
May 26, 2016 by Madison Jacobs
A long time ago (or what seems like a long time ago), big data was big news. However, big isn't the adjective business and technology leaders search for these days when they discuss data. Data isn't a commodity to be stored for later, when you might need it. Data has become a science. Capturing and storing once unimaginable amounts of data is one thing — using it to predict behavior and outcomes is the fun part today. Big data isn't a big deal if you don't see a related payoff.