Big Data and Predictive Analytics: A Big Deal, Indeed

February 24, 2016 by Madison Jacobs

When it comes to predictive analytics and big data, it’s well-documented that some banks have been relatively slow, compared with other industries, to invest in the technology.

But now might be the time to ramp up.

For one, the banks regarded as leaders in analytics are deepening their capabilities in order to better serve customers. With lending, there’s also the threat of nonbank competitors using analytics to make loans in minutes. Analytics are also playing a role in the regulatory environment around fair lending violations. 


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