Captricity for Surveys
Who Uses Captricity?
A marketing guru or consultant who needs hard-to-get data to drive sales and organizational change
A researcher looking to get more out of a data collection budget
A project manager who needs high-quality data without managing data entry workers
Don’t let the data entry bottleneck stand between you and insight.
Whether in academia or industry, you want to focus on an effective study design, penetrating analysis, and distilling new insight.
Yet you need access to your data to make that happen. Manual entry is slow and costly. Large surveys often take months to process with conventional methods – too long in today’s data-driven world.
A new, better way to digitize your data
Let Captricity turn those stacks of paper into digital data, so you can focus on your research and the outcomes of your work.
Well beyond scanning software and OCR, Captricity harnesses the power of machine learning and human intelligence to turn paper surveys into structured data. Even traditionally difficult tasks, like handwriting recognition, are a breeze for our award-winning technology. Here’s what Captricity offers you as a researcher:
- Fast Turnaround: No more waiting days or weeks (or more) for human workers to turn around your data entry tasks. Captricity produces data in a fraction of that time, even for high volumes. That means you’re days or weeks (or more) closer to market insights and new discoveries.
- Highly Accurate: We use a combination of machine learning algorithms and human workers to ensure double-entry quality (over 99% accuracy for most data). Up to five people verify the accuracy of your data. So you can focus on looking for trends, not for entry errors.
- No Hassles. No Contracts: With Captricity, you pay a low price based on what you use. So that means no contracts, no installation or update fees, and no hassles. Now you can access best-of-breed technology for just pennies to start.
- Secure and Private: Captricity uses bank-grade encryption to protect your data at rest and in flight. Moreover, our data transcription process is designed to maximize both accuracy and privacy.
Keep the advantages of paper
In spite of increasing access to electronic data collection, paper is still often the best choice for data collection. Captricity bridges the paper-digital divide, allowing you to take advantage of paper-based data collection while also getting the convenience and power of digital data. Use Captricity alone or as a part of a combined, multi-modal data collection effort.
How are others using Captricity?
Leading academics from several top universities use Captricity to quickly and accurately turn tens of thousands of paper surveys from field research into data quickly and cheaply.
A global cosmetics company uses Captricity to survey the many small retailers it works with in certain communities. Paper surveys generate a high response rate and with Captricity, the manufacturer has quick, reliable access to data it can analyze and use to grow sales.
A niche consulting firm in the occupational health and safety space uses Captricity when safety experts need a high level of input from line workers in a factory or on an oil rig and paper surveys are the only way to get the data they need.