Insurers Should Embrace Lessons from Google Compare

February 24, 2016 by Madison Jacobs

"The Google Compare service itself hasn’t driven the success we hoped for." Google Compare announced in an email to its partners that it would be shutting down its insurance and financial products comparison service tools in the US and UK as of March 23. The lack of traction in both usage and revenue generation were named as two key reasons. Those were the headlines across the industry this week. So Google Compare is done – for now.

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