Can Big Data Really Help You Understand Buying Intent?
August 11, 2016 by Madison Jacobs
We hear from most marketers these days that their challenge is not a lack of data but an overwhelming abundance of data—and no way to harness it or distinguish which data really matter. Marketers would love having the ability to know when a consumer is in market—or, better yet, exactly which phase of the buying journey each consumer resides in at any given time. So, can big data really help you predict buying intent? Yes, it can.